Just how important is technology to a small business nowadays? Technology can improve efficiency, cut back on expenses, and increase profitability—turning your small business to a lucrative one, which, at the end of the day, is the goal. That’s why once your business takes off, it’s important to start thinking about investing in assistive technologies that can help you streamline growth and keep your business confidentialities protected.
While there are many other technologies available at the moment, here are some of the most important upgrades you can make to ensure your business continues to flourish.
In this digital age, the reality is that almost all consumers now rely on search engines to look for all the products that they need. That means that if your business is not online, you don’t really exist. Your website is a virtual business card: It not only supplies consumers with sought-after information about your brand, it also conveys the image and spirit that sets you apart from the competition. It’s best to keep your website simple, easy to use and mobile-friendly. You can also consider partnering with a search engine optimization consultant to improve the volume and quality of your website traffic.
Your website must also include another important feature: a live chat enabled by artificial intelligence. Through this, clients can be attended to by an agent who is on standby. By integrating artificial intelligence with the live chat widget, the agents will be able to attend to the more complicated requests while the artificial intelligence can accommodate simple requests and learn from the customer as they interact with the AI.
You hear in the news quite often about small businesses falling victim to online fraud, causing them lost profits and worse, bankruptcy. How does this type of fraud occur? Usually, malware is planted on the victim’s computer, then the hackers tap into the infected computer and access the online banking profile, and then use that information to transfer money. This is why having the right security software is important for a business, and it should definitely be among your initial technology investments as a startup.
Email Service Provider
Did you know that 75% of people who first engage with your brand are not ready to make a purchase? But that doesn’t mean you have to consider them a lost opportunity already. That’s where effectivity of email marketing comes in. It is the best option for building your brand so that you can convert a lead to a customer. You can even set up automation and drip campaigns so your email marketing is working while you’re busy working on other aspects of your business.
Customer Relationship Management (CRM) System
A CRM system is not just for big businesses. It’s just as important for small business owners to keep a record of their interactions with customers. Keeping a CRM system will not only help you manage customer relationships, it will also provide you intelligence on your sales process.
The use of on-premise software and hardware is going the way of the albatross with the availability of cloud-based solutions, and for good reason. Cloud-based solutions offer greater scalability, security, efficiency, and flexibility regarding access than their on-premise counterparts.
Every penny counts, so it’s imperative to keep close tabs on your income, expenditures, and customers to figure out how much money is coming in–and how much is going out. Accounting software like Quickbooks Online Accountant tracks all your financial data and provides the reports and tools necessary to more effectively manage billing, inventory, and payroll.
New Wave can help your small business step up with technology
It’s about time you put an upgrade on your technology infrastructure. Here at New Wave, our Accountants Gold Coast can help you manage your small business finances with the use of the cloud. We can set up for your cloud solutions such as Quickbooks Online and Xero Accounting which make the challenges of small business accounting simple. With bank-level security, you can be assured that your business is secure and that you have your finger on the pulse at all times. The cloud allows you to work with your accountant in real time to make big-time decisions and accelerate growth for your small business. Just like our over 200 clients who have transitioned to the cloud, we can definitely help you reach your goals for your small business today!