• New Wave Accountants

Writing a Business Development Plan: A Guide

If you want to start growing your business, it’s time to get to work. Before any form of action, it is important to form and finalise a business development plan. This plan goes beyond the basics—now’s the time to unleash what will make your business stand out from the competition.


In this article, we will look at the meaning of business development and what you need to include in your business development plan for long-term growth and success.


What Is Business Development?


Business development is the process of figuring out new business opportunities, attracting new clients, and acquiring new knowledge to reach your business goals and generate more company revenue.


In order to reach these goals, the target is to design a business development strategy that includes short-term and long-term focus actions. But while it is important to create concrete plans to attain future goals, your strategy doesn’t have to be set in stone. Feel free to review and revise the details as your business and industry changes and evolves.


In the end, what matters most is making your business development strategy clear, precise, specific, and realistic.


What Are the Components of a Business Development Plan?


These are some of the essential things you need to include in your business development plan.


1. Growth Opportunity


So you want to develop your business, where do you want to see it go from here? Growth can come from introducing new products, adding new services, opening new branches, expanding your workforce, or a healthy mixture of all of these.


2. Plans for Funding


Broadening the range of your business will need additional capital and other resources. So, before anything else, where would you get the extra funding? Identify how much you have right now and think about what you can do to get it. You can get your company accountant to help you map out a plan.


3. Financial Goals


Alongside the financial capital that you will be investing, you should also set specific financial goals. To see if the business development project works, do a report on how much your profits, costs, and revenue would be if you don’t push through with the expansion. Then, use those numbers and figure out how much the numbers will increase when you push through with your business development strategies.


4. Marketing Strategies


If you want to instigate growth, you need to get your business out there. Commit to robust marketing and promotional strategies to expand your customer base and gain the revenue you need to make the business development plan work.


5. Human Resource Requirements


As you are expanding your business, you need more people to help you do the job well. You will need to delegate tasks to experts who will do the job well. As you expand the business, you should also think about training the current human resource pool you have, as well as taking time to hire the right talent.


What Possible Mistakes Should You Avoid?


When you are making business decisions, there are important things you should consider and mistakes you have to avoid. First of all, when you are planning, you shouldn’t focus only on short-term goals. Make sure you’re making decisions with long-term consequences in mind.


Also, make sure that you know how much funds you need in order to grow your business. It’s best to communicate with accounting experts to help with your budget every step of the way.


Final Thoughts


Growing your business is an exciting adventure to explore, but it requires a lot of planning on your end. Make sure you get the financials right so you won’t stumble on your way to success. If you are feeling lost when hammering out the details of your business development plan, you can always work with a business accountant to guide you.


If you are looking for bookkeeping services in Gold Coast and guidance for business growth, set an appointment with New Wave Accounting & Business Advisory. We have helped more than 600 entrepreneurs start, grow, and scale their businesses, so let us help you, too!


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