• New Wave Accountants

Get to Know the Hard Facts When Launching a Business

As you know, launching a business is a risk. While it’s good to think optimistic about your business venture, you still need to know about the hard facts so that you can be prepared. Success is not guaranteed when launching a business, so you need to have a strong heart and mind to face the tough road in the business world.

If you’re planning to launch a business, you need this guide so that you can prepare. Get to know these hard facts when launching a business to have a decent shot for long-term success:

Fact #1: You Cannot Do It Alone; You Need People

Surely, you can manage your business all by yourself. After all, you’re the mastermind behind everything. However, being the jack of all trades may only limit your business growth because your business’s productivity is not maximised.

You have to accept the fact that you cannot do it alone, and you’re not good at everything, so you need the right people to make your work so much easier. With the right people inside your business, your business can offer more to your customers. You can also focus on your business’s core without doing the administrative work and strategies all at once. If you want your business to work, surround yourself with people who are as smart or smarter than you.

Fact #2: You Will Fail If You Don’t Know Your Customers

Your customers are the most critical aspect for your business to work. But, if you know nothing about them, the business you’ve put up will not thrive. Not knowing about the customers is the most common mistake that most startups make; that’s why they don’t make it at the end of the success line.

Remember, no matter how brilliant your idea for your business is, your business is nothing without customers. Make sure to know them carefully so that you can offer them exactly what they are looking for. This way, you can gain a higher chance of success.

Fact #3: There’s No Guarantee That Your Investment Will Return

As mentioned, launching a business is a risk. You need to accept the fact that your investment may not return. You cannot know for sure if your business will thrive or not, so you have to prepare yourself for whatever happens. Don’t expect that profit will instantly come in the first year of your business. You still have to pour money before you can get your desired goal.

To compensate for the loss that you may experience in the first year of your business, work smart and look for other sources of income to cover your bills while growing your business. If you’re taking out a loan, build in your own income to that budget.

Fact #4: Not All Businesses Will Make It Past Year Two

Here’s another difficult pill to swallow. Studies have shown that only 69% of businesses make it past year two. As a business owner, you need to take this into consideration before launching your business. The best thing you can do to prevent this is prepare for the possible downfall and look for ways to thrive again.


Having a successful and thriving business is the ultimate goal. However, you still need to go through a lot to make this goal possible. These hard truths are not here to discourage you from trying but rather help you prepare for the not-so-good possibilities. So, don’t be afraid to start a business and do everything you can to achieve your goal.

New Wave Accounting can help set up your business right. We are the best accountants in the Gold Coast, creating and providing business owners with a plan to set up a solid foundation for minimising tax, protecting assets and facilitating growth. Book a free 30-minute strategy session with us today!

5 views0 comments

"We take a holistic approach toward each of our business clients. Our clients consistently experience more profit, improved cash flow, and less tax."

Sign up to receive our FREE DOWNLOAD 

"101 Strategies for Business Owners to Save Tax" 

3d cover .png