• New Wave Accountants

Cost-Cutting Tips: How to Finance Your Small Business

Updated: Dec 12, 2019

Generating income is one thing; spending money is another. While ensuring consistent sales is important, so is monitoring your business expenses. You don’t want your business to spend more than what it can earn. Every business needs to ensure that it manages its finances effectively.


There are times when business expenses seem to take a toll on the company’s finances. It appears that the company is spending more than it is earning. When this happens, cost-cutting is required. There’s no other way to approach the problem than to reduce the money that is flowing out of your accounts.


Many companies think that cost-cutting is hard and painful. However, it’s simply a matter of knowing what your financial priorities are, regulating and limiting your expenses, and making do with what you have. Forms of cost-cutting include changing costly suppliers, economizing during dormant months, and investigating inefficient technologies, among many others.


If your small-scale business is showing financial red flags, here are some cost-cutting tips to help you ride out the tough times:


Understand each season


Many businesses have highs and lows in terms of demand. There are certain months when you’ll be very busy and times when you’ll be very lenient. Of course, this depends on the type of business you’re running. It helps to understand your peak and dormant seasons as this will help you adjust accordingly. You’d be surprised to learn how much inventory wastage can cost!


Assess your suppliers


Managing a small-scale business lets you focus more on core functions, which is to improve performance so that you can enjoy higher returns.

You may not realize that they too have a huge impact on your overall finances. It’s best to review and assess the plans and policies with your suppliers. Take into consideration your telecommunications, electricity, insurance, and other vendors to see how you can make the most out of them and still save up.


Track your marketing spending


There’s no denying that marketing is vital for your business success. The goal is to ensure that what you spend on marketing yields a significant return on investment. What’s the point of doing so when you’re spending on your promotional strategies but aren’t converting sales? Better yet, explore cost-effective ways to market your business. There are many ways to do so, such as refreshing your website, using email marketing, and creating a free Google My Business listing, among others.


Focus on productivity


In any given business, productivity is paramount. If there’s one thing that you look to do when improving your bottom line, it should be to ensure that your people are productive. You don’t want to be putting time and money into your company, only to see that your people aren’t meeting targets and delivering results as expected. Encourage and motivate them to contribute much to the company, as this can also ensure their growth and stability.


Audit your outgoing cash flow


Finally, it makes sense to conduct an audit of your outgoing cash flow regularly. Doing so will help you determine what areas you need to cut back on. This will help you identify excesses in employee hours and overtime, unnecessary supplier costs, and trivial subscriptions and memberships. Managing your costs should be a part of your business operation. Ensuring the financial health of your business is a must.


All the cost-cutting tips outlined above seeks to help your small business save up and position itself for success. Cost-cutting should be engaged in from time to time to ensure your company remains profitable. Ultimately, financial management is an integral part of your business that can ensure the overall financial health of your business.


If you’re looking for an accountant or bookkeeper on the gold coast, get in touch with us today for a free consultation.

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