• New Wave Accountants

Distinguishing Between the Concepts of Cash Flow and Profit

Even though profit and cash flow are both essential components of a growing firm, they are not the same. Attempting to "outearn" financial troubles in a small firm is not a good idea since small enterprises often have lower profit margins and more significant expenses.

Although you may be a natural salesperson, it would be advantageous to improve your forecasting and financial management skills when you start your own company.

Distinction Between Cash Flow and Profit

The profit earned by a corporation is equal to its revenue minus its costs. It is also referred to as net income in certain circles.

Cash flow is a phrase used to describe the inflows and outflows of cash by a corporation. Positive cash flow suggests that more funds are on their way at any given time. However, negative cash flow indicates that more money is being taken out of the bank.

Positive Cash Flow and a Business’ Profitability

Since income does not always equal expenditure and expenses do not always equal revenue, a company’s financial state can be profitable while having negative cash flow.

Positive cash flow does not always imply that a business is in a better financial situation than before. Consequently, even if cash outflows outweigh cash inflows, your company's total sales may increase as a result.

The Importance of Profitability and Cash Flow

If a company wants to be successful over the long term, it must focus on profitability and cash flow. While these are two very different things, they are both equally crucial. A profitable company with an excessive amount of cash locked up in products or receivables may not pay its employees on time.

An inability to achieve profitability may negatively impact cash flow over time. When a company's operation capacity is compromised, profitability should take precedence over all other considerations. Keep in mind that you may improve cash flow through various techniques, including loans, asset sales and other methods.

Free Cash Flow and Expenditures

A company's profitability is measured by free cash flow (FCF), which is different from net income. FCF is the quantity of cash left over after a company has paid its operational and capital expenses (CAPEX), which may then be dispersed to creditors or shareholders if the company so chooses.

It may assist you in determining whether or not your firm has the potential to develop, restructure or anticipate making more money.


Which one is more important? Profit and cash flow are essential in and of themselves; as a result, there is no easy solution. Profitability and cash flow are two critical financial characteristics that are sometimes pitted against one another. It is essential that you grasp both dimensions and how they interact to succeed as an investor, company owner, key employee or entrepreneur.

A cash flow shortage may impede a company's capacity to pay its bills and expand, diminishing its potential to succeed. Additionally, a firm with good cash flow and increased sales may lose money, as is the case with many startups and expanding enterprises. It is necessary to know hundreds of financial concepts, measures and ratios to make educated business decisions.

At New Wave Accounting, we take care of all your accounting and bookkeeping needs from start to finish. We have worked with over 600 small businesses across various industries. Our Gold Coast accountants have been able to get a thorough understanding of each sector and provide customised solutions for our customers as a result. If you're searching for a business accountant, we're here to help! Get in touch with us today and let us assist you in scaling and growing your company!

5 views0 comments

"We take a holistic approach toward each of our business clients. Our clients consistently experience more profit, improved cash flow, and less tax."

Sign up to receive our FREE DOWNLOAD 

"101 Strategies for Business Owners to Save Tax" 

3d cover .png