• New Wave Accountants

Common Cash Flow Management Mistakes You Must Avoid - Part 2

Cash flow is often a topic that many startup entrepreneurs would like to tackle, and that is just normal, as they all want to learn the different ways of maintaining their sales and earnings without disrupting the flow of money towards their venture.

The thing is, they often miss out on the pitfalls due to their inexperience. That being said, we have listed a few of the common cash flow management mistakes that you may see from a mile away, so you may avoid committing them at all costs.

1. Not Spending Enough Time and Effort on Sales

If you do not have enough money coming in to sustain your business, you will have some difficult decisions to make. This is especially true if you are a startup business.

Your decisions will not only affect your business. They will also have a lot of impact on your personal life. If you do not have enough money to lead a comfortable lifestyle, you may need to make some tough decisions.

Make sure that you are not making these decisions too early. You need to make sure that you are doing the things that will bring in the most money. This will mean putting the time and effort into your sales and marketing efforts.

2. Not Setting Realistic Expectations

Of course, you want your business to be great and bring in a lot of income. However, you need to make sure that you are not setting unrealistic goals. If you set goals that are too high, you will only waste a lot of time and effort, and you will put a lot of pressure on yourself. You will be more likely to fail, and you will be unable to bounce back.

Set your expectations too low, and you are sure to be disappointed. You will have too low of expectations and will not be able to push your business to its true potential. Keep in mind that you need to have realistic expectations if you want to be successful in your business.

3. Not Saving for the Future

Saving for the future is always a good idea, even if you do not want to think about it. After all, it is better to be safe than sorry. If you do not have enough money for the future, you can get into severe financial trouble. Even worse, you could find yourself without a business.

There is nothing wrong with wanting to have things when you are old, or even before that time. After all, if you are in business, you take responsibility for your future. You should enjoy the fruits of that labour.

As long as you do not spend too much, you should save a decent amount of money. If you do not have enough money to enjoy life, you may be working a lot harder than you need to.


Running a business definitely has its challenges, but it is still a lot of fun. Once you get the hang of things, you will be able to enjoy the ride as much as you want to. The more successful you are in your business, the happier life will be.

All of this is easier said than done. You can do many things to ensure that you are on the right path. However, you need to be aware of the common mistakes that startup entrepreneurs make. This will help you to avoid them. If you want to avoid them, you need to be willing to put a lot of effort into your business.

If you are looking for small business accountants in the Gold Coast who will mentor you about your cash flow, look no further than our experts here at New Wave Accounting & Business Advisory. We provide end-to-end accounting and bookkeeping services that help scale and grow businesses. Call us today and let us discuss all your cash flow management options.

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