• New Wave Accountants

Some Efficient Business Plan Tips for Start-up Ventures

Start-up ventures are a bit challenging to manage. Besides the fact that long-time companies have a huge headstart over yours, you also have to convince a lot of potential customers to avail from you rather than your competitors.

The thing is, all of these hard tasks can be overcome by establishing a solid business plan. However, first-time business owners would understandably have a hard time doing this; that is why we have listed a couple of helpful tips below for your reference.

1. Study Your Target Market Thoroughly

Before writing your business plan, the first thing you should do is choose the target market for your products or services. This is the foundation of your business, so use your time wisely. Make sure to discover what your customers are interested in and what they expect from your business.

You should also note that your target market is not other businesses that are in the same industry. Instead, you should consider them as being the people who will actually avail from you.

2. Know Your Competitors Well

If you want to outrank your competitors, it is important that you know them well. To do so, you need to consider the following things:

Identify their strengths. What are the advantages of your competitors in the marketplace? What are their weaknesses?

Who are their customers? How are they attracting their clients? How can they be beaten?

How can you make them work for you? How can you use your competitors to gain customers?

3. Show Your Investors What They May Gain from Your Start-up Venture

Every business plan should aim to present a benefit-oriented outlook. Aside from the fact that you have to convince your investors to provide capital for your start-up business, you have to do so in a way that will also make them look like they are the ones gaining from it.

Here are a few essential things you may consider:

  • Ensure that your plan is clearly written. Your investors aren’t looking for something hard to read. Remember that your business plan should be a document that will convince them to put their money in your business.

  • Show why your business will be profitable. Make your investors see why your idea is a money making venture. In doing so, you will be able to justify the amount of money they will be investing in your business.

  • State the goals of your business. Explain to your investors that you want to earn a huge profit by the end of the year.

4. Get a Second Opinion from a Business Adviser

You should not depend solely on the opinion of your business partners since they might not be able to see the big picture. Instead, you should consider getting another opinion from someone who has no interest in your venture.

An unbiased adviser will be able to see the flaws of your business plan even if it is written in the best way possible. So don’t skip this step in the planning process.


Overall, having a business plan doesn’t mean that your business will be of high quality; instead, it is just a tool that you can use to help you be successful. Choose the option that will benefit you the most, and you have to remember that there is always room for improvement.

If you are looking for well-trusted accountants in the Gold Coast, look no further than our experts here at New Wave Accounting & Business Advisory. Unlike many small business accountants on the Gold Coast, we provide end-to-end accounting and bookkeeping services that help scale and grow businesses. Call us today and let us tend to your venture’s sales numbers and business plan in no time.

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