• New Wave Accountants

4 Strategies for Improving Your Cash Flow During COVID-19

The coronavirus pandemic impacted many small businesses worldwide and forced them to shut down their doors or shift to digital platforms. This caused a significant change in their running costs and cash flow.

If you are a business owner, this health crisis can be a big challenge, most especially if your nature of business deals with face-to-face communication and in-person interaction. While this is an uncertain time where cash is hard to come by, the good news is that there are various ways to create a healthy cash flow forecast even in times of financial difficulty. Here are some effective strategies on how you can improve the cash flow of your small business amid the pandemic:

1. Assess the current financial situation of your small business

Before making any changes in the way you handle your finances, you should first understand how your business is doing. To do this, you, your business adviser, or your company accountant needs to assess the current financial situation of your small business. This way, you can collect some of the most important and up-to-date information of your startup business, such as your cash flow forecast, debt, expenses, liquidity ratios, and revenue figures.

2. Take into account the nature of your business

Your industry or nature of your small business plays a big role in the performance of your business in the present and future. For instance, since the social distancing measures have been put in place, some industries have been affected more than others, such as the travel and hospitality industries.

If you are running a physical store, you may consider switching to online services and remote working to make your business operational even during the ongoing crisis. It’s also important to take into account your stocks and the suppliers as they may impact your day-to-day operations and revenue, most especially when you experience delays on production or delivery.

3. Create a new budget

After understanding the financial situation of your small business, you should start creating a new budget that can help boost the growth of your startup and develop cash flow solutions. To achieve this, consider where you can cut down your costs and generate more sales. Some strategies you can create are quitting renting a physical space and moving your business online to save on unnecessary expenses.

You may also beef up your marketing strategies by seeking help from a reputable marketing agency to come up with a campaign that works best for your business. These include promoting your business online by building a website and using social media platforms.

4. Seek financial assistance

Explore available resources and assistance from the government for struggling small businesses affected by the coronavirus. You may also seek financial advice and business support from professionals who specialize in accounting to help keep your business going and manage your finances effectively.


In this uncertain time, running a small business is truly challenging. By following the mentioned strategies above, you can have better chances of keeping your small business off the ground and making a mark in the industry that you’re in.

Scale and grow your business with help from the best accountants in Gold Coast from New Wave Accounting. We provide you with end-to-end accounting and bookkeeping services. Contact us today to learn more about how we can help you!

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