3 Reasons Why New Wave Gold Coast Accountants Is Giving Back This Christmas
by Callum Farrugia (Small Business Accountant)
2017 has been a great year for the team at New Wave Gold Coast Accountants. Our team has grown from 3 to 10, we have nearly tripled in size and we have just opened our own internal Mortage/Finance Broking arm (www.newwavefinance.com.au). Here at New Wave, we believe a part of this years success was sticking to our core values, one of which was “GRATITUDE”. We grateful for our amazing clients, our team of motivated accountants, bookkeepers and support staff and to be able to part of a generation that embraces and encourages entrepreneurship and small business. This Christmas we’re giving back by donating goods to families in need in the Philippines and also to Totes For Kindness
We believe that small businesses need to instil a culture of giving back and such efforts always need to start from the top down. Giving back not only drives change in your community but also within your organization. This is at the core of Driven Brands’ non-profit, Driven Brands Charitable Foundation.
We don’t need to be a Mark Zuckerberg or Bill Gates to make a difference. You’ll be surprised by how far your small gesture or gift can go.
Below are 3 reasons why your business should give back this Christmas.
1. Boost Employee Morale
In my experience, companies that emphasized giving back have built strong connections with their employees, and this was demonstrated when the average tenure would surpass that of their counterparts who didn’t participate in charity events. They have made it part of the culture, such as Zappos or Target.
Participating in philanthropic initiatives helps employees feel good about themselves and proud of where they work, which in turn builds loyalty among them. When employees don’t feel connected to their job, they invest less of themselves in their work and the quality of employees’ work is critical to a company’s success.
Giving back is also an important part of our own organization’s culture. This year the New Wave Accounting Team have been involved in Dry July, September and donated to several charities. The positive response, not only from the community but from the New Wave team, was overwhelmingly positive.
2. Build A Strong Reputation Within The Community
Developing such a reputation of goodwill within the community is a sure way to build a strong support network of people who will speak positively on your behalf and help your company stand out amongst the competition. It’s also always inspiring to me when I hear our small business clients say they have gained new customers after participating in community events because it helped them stand out amongst other companies who weren’t there.
3. Consumers Prefer Socially Responsible Companies
Helping others in need should be reason enough for small businesses to take on various philanthropic efforts, but if that’s not motivation enough, then hopefully a positive return on investment will be.
With the holiday season in full gear, it’s only natural for everyone to get into the spirit of giving. I hope this year more businesses on the Gold Coast make this effort year-round and give back to make a difference on a local and global level.
Additionally, more than 85% of millennials correlate their purchasing power to the response efforts a company is making. They are noted for approaching business and capitalism with a conscience, and to win them over it’s important to do so through the action of giving.
We can all make a difference whether it’s big or small.
Merry Christmas from the New Wave Team
Gold Coast Accountants and Bookkeepers